From: Motley Fool
By: Anders Hjorth
Run a small biz?
Or an organization?
Ever wonder if social media marketing is worth the time & effort?
What really is the ROI?
This article by Anders Hjorth is insightful.
Check it out.
Social media can empower small businesses and provide access to markets, clients, insights and advertising capabilities you wouldn’t expect.
Social Media empowers small businesses and opens opportunities formerly reserved for large corporations. It can feel overwhelming and scary, but do you ever hear of a small business experiencing social media downfalls? Not really.
Social media for small business makes complex business processes accessible, gives you direct access to market research and opens up world markets for you. Let’s look at the advantages of social media.
Here are some advantages for businesses using social media:
- Social media empowers your marketing
- Events can be held online
- Sell direct to end users with higher margins
- Advertise at a lower cost
- Get direct user feedback
- Extend your business reach
Marketing benefits of social media
Social media empowers your marketing and puts you in direct contact with end users. You can reach out, you can interact with them, and you can collect their feedback. You get insights into audiences you are targeting, helping you build an effective social media marketing plan.
Let’s go through some of the advantages of social media for the marketing of your small business.
1. Build a community
Social media brings people together via direct relationships. Your social media presence creates a community of users around your brand or your products. And this community can create user-generated content (UGC) and strong ambassadors for your brand.