June is Alzheimer’s & Brain Awareness Month



June is Alzheimer’s & Brain Awareness Month.

Close family members are typically the first to notice memory issues or cognitive problems, but they are often hesitant to say something – even when they know something is wrong.

A new survey being released by the Alzheimer’s Association reveals:

  • Nearly 9 in 10 Americans (89 percent) say they would want others to tell them if they were showing signs of memory loss, thinking problems or other symptoms of cognitive decline.
  • However, nearly 3 in 4 Americans (72 percent) say that talking to a close family member about memory loss, thinking problems, or other signs of cognitive problems would be challenging for them.

The month of June, for the first time ever, the Alzheimer’s Association is joining forces with the Ad Council to launch a nationwide campaign to help families talk about Alzheimer’s.

This new campaign encourages families to notice early warning signs, trust their gut, and start a conversation. Having these conversations can enable early detection and diagnosis which offers several benefits including more time for critical care planning, better disease management and providing diagnosed individuals a voice in their future care.

The PSAs feature real people who share their “aha moment” when they knew something was not right with a loved one’s memory and thinking.

Call the WV Chapter of Alzheimer’s at 304-343-2717.


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James Strawn

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Jim Strawn & Company itself is a marketing company that specializes in helping civic organizations, non-profits, municipalities, associations, and businesses of all sizes engage their customers and followers through results-driven marketing strategies.

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