Highlights TV Show Features American Heart Association & Script Your Future


Highlights is a 30 minute weekly TV show featuring organizations, events, grass-roots efforts and people who move our state and community forward in a positive way.

The show is a collaboration with Kanawha County Schools, Suddenlink Communications and Jim Strawn & Company.

The show airs daily at 8:30 a.m. and 8:30 p.m. on Suddenlink’s channel 17.

The show airing January 27, 2020 – February 3, 2020 highlights the 2020 Heart Ball to benefit the American Heart Association and the Script Your Future campaign.

We interviewed Michelle Loehr, Development Director and Kevin Pauley, Communications Director with the WV Chapter of the American Heart Association.

Kevin discussed the mission / purpose of AHA. They are working to weave healthy living practices and opportunities into our community. The American Heart Association is making it easier to be healthy where we live, work, learn and play. In the state of West Virginia we have a lot of work to do.

Michelle talked about her role in raising necessary fund for research and support. She oversees a couple of Heart Balls in WV.

Heart ball 2020

The Charleston Heart Ball is scheduled for Saturday, February 8, 2020 from 6-11:00 p.m. at the Embassy Suites in Charleston, WV.

She encouraged all to join in for a night of food, dancing, live and silent auctions and more!  They are honoring Dr. Mark Bates as this year’s Chair and they are presenting Dr. Ali AbuRahma with the 2020 Heart of Gold Award.
Tickets are available now and can be ordered online at www.heart.org/charlestonwvheartball or by calling 681-313-2075. Black tie optional.

We also interviewed Jamie Bero, Director of Student Affairs School of Pharmacy at the University of Charleston.

We discussed the annual Script your Future Campaign.

Script 2

Script Your Future is here to help people like you manage health problems such as diabetes, COPD, asthma, high blood pressure or high cholesterol.

Understanding your condition and taking your medicine correctly are important steps toward a longer, healthier life. This campaign can help you with tools to manage your medicines and sample questions to help start a conversation with your doctor, pharmacist or nurse about your medicine.

The National Consumers League (NCL) leads the campaign, with partners from every sector of the health care system, including health care professionals, patient communities, family caregivers, pharmacies, health insurance plans, pharmaceutical companies and associations, as well as government agencies and researchers.

UC School of Pharmacy has won the Public Relations Award 6 times during the 10 year campaign.

The campaign is from January 20th – March 20th.

For more information, call 304-720-6685.

Click here to visit the web site.

If you would like to learn more about the Highlights TV Show, contact Host and Executive Producer Jim Strawn at 304-541-4756.


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James Strawn

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Jim Strawn & Company itself is a marketing company that specializes in helping civic organizations, non-profits, municipalities, associations, and businesses of all sizes engage their customers and followers through results-driven marketing strategies.

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