From: Dream Grow
By: Priit Kallas
15 great presentations to get insight about social media and marketing. Some are strategic and others include case studies, spiced up with recent social media and marketing statistics. Get ideas or use them to change minds of people you need in your boat. Enjoy!
1. How to Build a Data-driven Social Media Marketing Strategy
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
2. Social Media Marketing Trends 2017 by Socialbakers
Social media marketing trends in 2017 backed with data and case studies. Social media adspend on the rise. The growth and adoption of Social Video. Brands adopting media house approach to content. Working with influencers & leveraging user generated content. Increased involvement of brands in social activism & politics.
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